https://www.tamsinhenderson.com/home daily 1.0 2025-09-19 https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213451046-XO08HSOPG9XCI71G935G/Screenshot+2019-01-10+at+10.27.17.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547218366223-RSN4CN7841WSSV0UMZKZ/Screenshot%252B2019-01-11%252Bat%252B14.14.41.jpg Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547463094325-E1CTI2G8894DUPJ6G77W/Screenshot%2B2019-01-11%2Bat%2B13.57.24.jpg Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547673322232-8EUNQTWEFPA3A9E69EJM/grey.jpg Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547461484253-1WYUINHPP8ON85PBL463/Screenshot+2019-01-14+at+10.23.47.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1594147069166-OVCANB1UTXFGMCLOZP1K/logos2.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547460331190-15KZNI4NT2BGEAL5BKNK/Screenshot+2019-01-14+at+10.03.27.png Home - Case studies = sales Hi, I’m Tamsin. I’m a copywriter and content strategist who helps B2B and tech companies turn customer success into proof that sells. https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547462876453-AVXF6ORFAVS8D0APQXYT/Screenshot+2019-01-14+at+10.45.38.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547462943721-8Q82XELEMR8QHCZH7WOK/Screenshot+2019-01-14+at+10.45.44.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547462963297-7DVBFCXQRHNNQOQQDTQ6/Screenshot+2019-01-14+at+10.45.31.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547475536250-ZAVK2FJSG56W3KZ9SG80/Screenshot+2019-01-14+at+14.18.19.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213786457-KJ6PCA2BN2DQ3YT5N0CO/Inbound_marketing-150x150.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213800837-UJ1599VJ429Z55DH1PNT/Website-150x150.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213812340-O8CM6UIDLIBKYS02LRHO/Outbound-150x150.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213898347-YX0JVTAZ7LM4YYKO3DR1/PR_and_outreach-150x150.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213913928-LYDUFISJRX58G78CUQ91/Sales_and_events-150x150.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213927976-VEAPSEVTNVYVKZ3XVE9A/Social-150x150.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1548436566660-0I4ZJZC7SM7O2VKN1GD6/yes+for+web.jpg Home - What’s the big deal with case studies? Because they get you to “yes” faster. 94% of us check reviews before we buy anything. In B2B, case studies are those reviews — on steroids. They shrink the sales cycle and build the trust no ad or AI-generated copy can deliver. It’s why smart brands — from Adobe to Zendesk to Atlassian — rely on them. Let’s put your customers to work too. https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213297546-CCDELCYCC6JF97U729MG/final_drum.jpg Home - Why are case studies so effective? You can bang your drum all day, but if buyers don’t trust you, no dice. They want proof — and they’ll only believe it if it comes from your happy customers. It all comes down to one word: trust. The least tangible asset in your toolkit, but the most important. Case studies are a 24/7 proof engine. They never expire, and they keep paying you back long after the ink is dry. https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547651836769-J1EPOFJVQNBZRP03CF8Z/CERN+IPAD+01.jpg Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547215575466-JAC4RP3HO2QPI1SRG1RR/Screenshot+2019-01-11+at+14.05.12.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547216275495-A6J15WAGBIWCVD9ZKTP3/Birkbeck-Interviw.gif Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547215769268-NJJ2V0HJOBWETGOF179M/Screenshot+2019-01-11+at+14.05.20.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1548099427146-I7UOPEXLJE6SNU3OXTQ9/Screenshot+2019-01-11+at+14.05.40.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547651917231-5UQHJK51ELRCHZ3URK3D/UCL+Cover+%287cm+width%29.jpg Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547651808075-R4IA02ELXGAHP29F6YEU/GEANT-GIF.gif Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1548106748048-HVI6DPX7E7HK524NFQGS/14.png Home https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1548111994113-FHUK1WOFP91GFRNVZIA4/phixflow1.png Home https://www.tamsinhenderson.com/about daily 0.75 2025-09-10 https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547469215955-JIRTTLHCQJNOQ5DO6IDO/Screenshot%2B2019-01-14%2Bat%2B11.38.08.jpg About https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547473974509-4827FBAEW5K4T9MEBSM7/Screenshot+2019-01-14+at+13.51.34.png About https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547645579915-A6K120Z1AQ9H2IOJOB7Y/Screenshot+2019-01-14+at+12.44.09.png About https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547469074290-OIBTBOURC39U43Z5Q0O5/Ripping_out_cliches.png About https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547469090454-CTNG07UQDGH54QWXSGTZ/Mining_for_the_rich_seams.png About https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547469141706-ZRJ9W91DPOJCH0DX3EMW/Mining_for_the_rich_seams_and_rare.png About https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547645269696-98D6KBGH8IYR2PS4T4JX/final_somersault.jpg About - Why work with me? I translate complex concepts into simple, vivid, human language. It’s the difference between a case study that bores people to tears — and one that throws stardust over your prospects’ invisible hopes and dreams. And because you’re already spinning plates, I take care of everything: interviewing your customers, extracting the gold, and delivering proof you can put straight to work. High-voltage impact. Minimum hassle. https://www.tamsinhenderson.com/new-gallery daily 0.75 2019-01-11 https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547200396770-NQIULFLB88HWV8122IDA/final_drum.jpg New Gallery https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547200396770-NQIULFLB88HWV8122IDA/final_drum.jpg New Gallery https://images.squarespace-cdn.com/content/v1/5c360bb6af2096898f88dc49/1547213144285-AO10STZZ23UQ5TCTW4H7/Screenshot+2019-01-10+at+15.34.40.png New Gallery - And there’s more… You can bang your drum till you’re blue as Neptune, but if your leads don’t have confidence in you? No dice. Your leads want/need cold hard evidence. The kind they’ll only believe if they hear it from your happy customers. You see it all comes down to one word: TRUST. The least tangible asset in your kit and caboodle, yet the most important. My case studies weaponise your best work into a 24-hour social-proof machine, blasting confidence straight into the decision-making muscles of your prospects. And just like an everlasting gobstopper, they never run out of flavour, and they never expire. 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