Tamsin Henderson
Screenshot 2019-01-14 at 10.03.27.png

Hi, I’m Tamsin. I’m a copywriter for B2B & technology companies.

My speciality? Business-building case studies that crush customer apathy and rocket your sales.

 
Screenshot 2019-01-14 at 10.23.47.png

Here’s how I’ve helped people like you:

  • Case studies that helped double growth for a global B2B brand 

  • A press release that directly led to a £1 million deal

  • A sales page for the highest-earning coding course—to date

  • A sales page that overfunded a Kickstarter by 2600%

  • B2B copy that achieved #1 Google ranking for clients' keywords

  • A tech case study that scored national press headline news

TEST 06 1920.png
 
 
Screenshot 2019-01-14 at 10.45.38.png

“Tam’s a breath of fresh air. As a busy (who isn’t) business owner this is exactly the service I need.  Someone who takes responsibility for a task and ‘makes it so’.”


Jo Evershed
CEO at Cauldron Science

Screenshot 2019-01-14 at 10.45.44.png

“Tamsin’s results speak for themselves. Turnover at one client doubled in six years, whilst frontline sales staff reduced by 1/3. The only difference - investment in effective marketing, a large component… Tam's case studies." 


Paul Warner
MD at Journey Studio

Screenshot 2019-01-14 at 10.45.31.png

“Tamsin is the magical offspring of a diamond encrusted, golden unicorn and a genie of truly majestic magical skills. We value her creativity and expertise highly.


Gary Smith
VP Sales & Marketing at PhixFlow

 
Screenshot+2019-01-11+at+13.57.24.jpg
 




Why do shrewd marketers hire me?

Most copywriters don’t have 16 years marketing expertise and most marketers aren’t professional copywriters.

OH HI! I’m the copywriter who writes the way your prospects really think and speak. ‘Cos all that irrelevant technobabble and corporate waffle?

Working against you.

When you sound like an actual human being (and not a textbook with a bad case of the jibber-jabbers)—your leads tend to lean in, open their ears and act.

As a copywriter with a marketer’s heart, I can help you grow your business with vibrant, customer-driven copy and case studies rooted in research.


 
 
yes for web.jpg

What’s the big deal with case studies?

The CMI Institute found case studies to be the most effective type of content for flagging down leads—and shrinking the sales cycle.

Let’s say that again…

Case studies get you to “YES” faster.

I mean, when was the last time you bought anything without scouring the reviews first?

Me neither. In fact, 94% of us check online reviews before making a purchase.

It’s why smart brands like Salesforce and Box and Adobe know their customers are their best sales people.

Let’s put yours to work too.

 
 
Screenshot 2019-01-14 at 14.18.19.png
 
 

 “Use your existing customers to help you target future customers — it’s a dirty, simple, BRILLIANT secret that’s missed by most marketing people, and that’s what makes Tamsin so good at what she does.

Mark Ritson, Award-Winning Marketing Columnist and Consultant.

 
Screenshot%2B2019-01-11%2Bat%2B14.14.41.jpg
 
final_drum.jpg

Why are case studies so effective?

You can bang your drum ‘till you’re blue as Neptune, but if your leads don’t have confidence in you? No dice.

Your leads want/need cold hard evidence. Evidence they’ll only believe if they hear it from your happy customers.

You see it all comes down to one word: TRUST. The least tangible asset in your toolkit, yet the most important.

My case studies weaponise your best work into a 24-hour social-proof machine.

And just like an everlasting gobstopper, they never run out of flavour, they just keep on giving.

 

Want to see my work?

From SaaS startups to established international organisations, marketing teams and founders trust me to write their copy. Want to see more? Get in touch!

 
 
 

You can repurpose your case studies for every stage of your buyer’s journey. Here’s how:

 
Inbound_marketing-150x150.png

Inbound Marketing

Blog posts
SlideShares
White papers
Videos

Website-150x150.png

Outbound Marketing

Newsletters
Paid search
Email signatures
Banner ads

Outbound-150x150.png

Website Malarkey

Landing pages
Testimonials
Portfolio
Lead magnets

 
PR_and_outreach-150x150.png

PR & Outreach

Press releases 
PR pitches
Award applications
New biz proposals

Sales_and_events-150x150.png

Meetings & Events

Presentations
Sales collateral
Event handouts
Follow ups

Social-150x150.png

Social Media

Testimonials
Tweets ‘n’ posts
LinkedIn publications

Screenshot 2019-01-10 at 10.27.17.png
 
 

Case study packages

Good case studies are worth investing in. Multifunctional and evergreen, these marketing assets will support your sales team for years to come, often paying for themselves many times over.

Which option suits you best?

+ PACKAGE 1 - THE FAST FACTS EDIT

This format is great for snagging the attention of time-starved prospects and skim readers.

Delivering the challenge, solution and results with blazing velocity, these case studies are low-investment yet persuasive as hell.

Approx. 600 to 700 words + one spokesperson interview.

£875 + VAT

+ PACKAGE 2 - THE DEEP DIVE EDIT

This format has a knack for swaying risk-averse leads looking for a deep dive into real world problem solving.

The magazine-style interview is packed with quotes, testimonials and tweetables.

Rip-roaringly compelling and ripe for repurposing.

Approx. 1200 words + up to two interviews.

From £1075 + VAT

+ PACKAGE 3 - THE LOYALTY LIBRARY

Build a powerful toolkit of case studies your sales team will rely on for years to come.

Commit to a library of five and get 15% off individual case study fees.

From £745 to £915 + VAT per case study.

(Min five case studies).

+ DONE-FOR-YOU CASE STUDY DESIGN SERVICE

Want beautifully designed case studies without the hassle of managing it all yourself?

Let me handle it all for you.

From £195 + VAT (print and PDF formats)

 


 
grey.jpg