Tamsin Henderson
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Tamsin Henderson

Latest articles

How to Use the 4 U’s Formula to Write Ridiculously Clickable Headlines

Want to write with energy and klout? Don’t want to sound like the worst kind of B2B white paper? Read this…

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Tam HendersonJanuary 19, 2022Comment
How to Write Better B2B Case Studies

As marketers, we know that customers are our best salespeople. Their reviews and testimonials build credibility and trust.

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Tam HendersonAugust 1, 2020 Comments
The traffic light test: how customer-focused is your copy?

The simple fact is, if you want more customers, you need to start using the word 'you' more.

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Tam HendersonMay 2, 2019 Comments
Why your business (really) needs good case studies

Businesses no longer rely on brochures and calls with sales reps. They look to see who their competitors recommend.

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Tam HendersonJanuary 26, 2019 Comment
The 3 simple questions you need to land brilliant testimonials

How to dig, drill, dynamite and chip more interesting testimonials from your happy customers.

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Tam HendersonJanuary 25, 2019Comment
How to gently shove your B2B prospects into the buying zone

Whether you're selling fitness trackers or SaaS products, testimonials are a smart n’ sneaky way of helping your prospects overcome decision paralysis.

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Tam HendersonJanuary 23, 2019Comment
 
 

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