Nice to meet you!
I’m Tam and I help B2B and tech companies turn customer success into proof that sells.
For the past 16+ years I’ve spent thousands of hours shaking ideas from people’s brains and turning them into marketing that actually moves the needle.
Why case studies?
Because promises are everywhere — and nobody believes them anymore.
Your leads don’t want claims. They want proof. Proof that people like them trusted you, bought from you, and got results.
That’s why I specialise in case studies. They’re the most powerful form of storytelling in business: part data, part human, part sales tool. They turn your best customers into your best salespeople.
A little more about me
When not scribbling in my yellow notepad over a hot cup of Moon Palace tea, I’m living La Vida #VanLife with my daughter + our mini schnauzer—somewhere green, starry and remote.
My best-selling copywriting school has reached 100,000+ students — so I know what works when it comes to proof over promises.
“Tam’s a smart cookie who can research complex technical themes and present them as tasty morsels. She also knows how to sell through sell with copy that’s informative, persuasive, but ultimately, natural. There are plenty of hacks out there but Tam is the real deal.”
Ian Mottashed, VP of Marketing, Imagen
