I’m on a mission to humanise boring, ineffective B2B copy. That means:
Ripping out clichés, acronyms and stiff, formal language. Stamping out platitudes. Trashing jargon.
Mining for the rich seams and rare nuggets buried in your stories. The data and anecdotes that trigger your prospects’ bliss points.
Crafting your case studies with clarity, crispness, style and energy. So, y’ know… people actually read them.